Russell Crowe e i TOFOG al lancio di Sanitydigital, Sydney, 15 febbraio 2006

Sanity Digital was launched at a gala event at Moore Park in Sydney with Russell Crowe performing songs from his digital only album ‘My Hand, My Heart’, February 15, 2006

- from undercover.com.au: Sanity Digital Has Something To Crowe About 

by Paul Cashmere 

February 16 2006

Australia’s digital music space is heating up with music chain Sanity being the latest newcomer into the market.

Sanity Digital was launched last night at a gala event at Moore Park in Sydney with Russell Crowe performing songs from his digital only album ‘My Hand, My Heart’.

Introduced by CEO of Brazin, Greg Milne, Crowe performed songs from the album including the lead track ‘Testify’.

According to Sanity’sTony Frzop, Sanity has entered into a long-term commitment to support the music career of Russell Crowe and many events, and contests involving Russell will role out during 2006.

Sanity Digital will go head to head with current digital music providers in Australia including iTunes, Bigpond Music, NineMSN, and Destra. Their point of difference is their bricks and mortar stores that, over the next 12 months, will be fully outfitted with digital kiosks housing the 400,000 tracks available online. This means, music customers will be able to purchase digital tracks burnt directly to CD or downloaded to digital devices from the equivalent of 30,000 albums. “That is far more titles than any store would ever carry,” Milne said.

He also said that the average CD would take around 5 minutes to burn. However, digital tracks can be downloaded to compatible devices in about 2 seconds per track.

Individual songs will sell for $1.69 each. Complete albums will cost $16.99.